Hawes & Curtis wanted to highlight their ability to create custom suits for individuals with exceptional body types.
To achieve this, we developed a concept in collaboration with the Northampton Saints rugby team, centered around the theme "Preparation is Key." The campaign featured well-known, imposing players in the changing room setting, appearing as though they were preparing for a match. However, instead of their usual uniforms, they were dressed in tailored Hawes & Curtis suits in the Northampton team colours.
This campaign, filmed for the web and photographed for the press, was a major success featuring Courtney Lawes, Dylan Hartley, Cobus Reinach, Pierce Francis, Harry Mallinder and Tom Wood.
