case study / An antidote to Black Friday
The Get Out Game was designed to go against Black Friday's usual price-cut culture and as an antidote to the chaos of bargain hunting.
CLIENT REQUEST: Create an unconventional Black Friday event that captivates and engages customers in a fun, memorable way.
Our immediate idea was to design an outdoor experience that would spark excitement and generate buzz across social media. Partnering with HighJam, we launched the "Get Out Game" and "Trail Takeover" the year after– an epic treasure hunt across four key locations in the UK (Wales, England, and Scotland). The campaign was driven by the tagline “Find the Flag, Earn the Reward,” with vital clues revealed on social media 10 days prior to the event.
THE RESULT? Tremendous interest from Berghaus fans across the UK, who chose adventure over shopping chaos. Instead of battling the crowds, participants embraced fresh air, fun, and unforgettable memories.
This campaign not only stood out but also fostered a sense of community, outdoor spirit, and positive brand engagement during the busy shopping season.
THE GET OUT GAME
The Get Out Game Branding
Website Film
Social Media Post
The Trail Takeover
Richard Leedham, Berghaus brand president, explains the sentiment:
“Black Friday has become a phenomenon that now seems to last a whole weekend, but this is not a development that reflects the values we hold dear at Berghaus. Rather than indulge in the discount shopping mayhem, we think that a healthier alternative – for body and soul – is to explore the outdoors. We appreciate that some people might need an incentive to do that, which is where the Get Out Game comes in."
