The Little Black Bottle
Lancôme celebrated the success of their iconic Advanced Génifique serum with a prestigious event called "The Little Black Bottle". This exclusive experience marked the serum's 130th international award and blended art, beauty, and luxury branding. The event featured a captivating art exhibition, a bespoke makeup bar, and a high-end marketing campaign showcased in an elegant luxury book. Lancôme invited 20 renowned international artists to craft unique, creative interpretations inspired by the product's silhouette.
For this occasion, we developed a concept called “L’oiseau rare,” which translates to “The Rare Bird,” symbolising a unique product that one wants to keep safe and cherished. However, the whole idea was to free this bird from its cage, allowing it to fly once again and explore new horizons. Freedom is life.
